Designing for Gen Z in 2025: The Psychology of Color and Typography for Younger Audiences
Meet Gen Z: Digital Natives with Sharp Design Tastes Born between 1997 and 2012, Gen Z is now the dominant force on the internet. They’re not just consumers—they’re creators, trendsetters, and critics. By 2025, their influence on digital design is undeniable. Gen Z grew up in a visual-first world: Instagram, TikTok, YouTub